To know Web Market|Search Engine Optimization|Web Marketing

Social Bookmarking For Website Promotion and Building Backlinks

2009-05-29T10:49:00.002+06:00

Website promotion involves telling people about your website, and getting them interested enough to visit it. Social bookmarking is one way to do this.

In this article we explain what social bookmarking is, why it is important and how to use it for promoting your website.

What Is Social Bookmarking?

Social bookmarking is similar to ordinary bookmarking. You mark a page so that you can come back to it quickly. Paper pages might be folded at a corner, or a bookmark card inserted in the book on the relevant page.

If the pages are Web pages, you have to adopt a different practice. Web browsers typically provided a bookmarking tool called ‘Favorites’ or something else. You just added a Web page you liked to your list of favorites. You could then come back to it simply by clicking the relevant link.

Then appeared social bookmarking sites like del.icio.us where you can create a personal account, and then add the Web pages you liked (along with some comments). That is social bookmarking.

Why is Social Bookmarking Important?

Social bookmarking is ‘social’ in that you can share your bookmarks and comments with other people. You tag your bookmark with relevant words, and people searching by those words can come across your bookmark.

This makes it possible for you to bring interesting Web content that you create to the attention of people interested in your topic. Bookmark your page and tag it with relevant keywords.

Social bookmark sites are hugely popular, and if even a fractional percentage land on your bookmark, it could amount to hundreds of people. If your title and comments are intriguing or otherwise interesting, many of these people can click through to your webpage.

You would have a new source of traffic! For more information and get Social Bookmarkeing service go to Webuildlink.com

The Advantages of Manual Article Submission

2009-05-24T12:16:00.002+06:00

You have to increase the hits in your website. This is extremely important to a web designer, since this increases his chance of advertising his work, and his client’s products to the users of the internet. If you are a web designer, you know that generating a lot of traffic in your website is a means to assure that you rank high in the directory list that you posted your webpage in, and to ensure that you are also generating the income that you deserve.

A way of generating traffic is to submit articles to certain article directories that contain links to direct the user to your website. Before submitting, though, these said the editors of the article directories should first review articles.

The editors are responsible for sorting out articles under the right headings, and under the right categories. They are also in charge of approving your articles, whether the content can be posted under the categories or not. It is important that you submit articles manually, for you to ensure that your articles can be approved and placed under the right category in the article directory.

Submitting articles simply cannot be done by automated article submission services. You have to keep in mind that automated submission services do not have the capacity to present your articles under the right category. Submitting by hand and not by automated submission may be tedious, but in the long run, this just might help you generate the traffic you need.

Abul Kashem owns and operates webuildlink.com that provides manual directory submission,article submission,link building, web market research service ,Ahead directory

Why Submit Your Web Site to Directories?

2009-05-22T11:12:00.001+06:00

Submitting your site to directories in the best strategy to get your site to the top of search engine results. If your site does not appear on the first two or three pages of search results, few people would come across it. And your site would not have any visitors.

Optimizing your Web pages for search engines is the starting point for getting to the top.

However, in competitive fields, thousands of sites are optimizing their pages for the same search terms. There are also many dud sites that “optimize” their pages by stuffing search terms. In this crowd, search engines have to use other criteria to identify which sites are good.

One way they do this is by looking at the links that point to your site. If there are many links that are relevant, and that come from good sources, they assume that your site is a good site, and display it higher up in their search result pages.

Relevant category listings in good directories are valued most by search engines. That is the importance of getting listed in directories. If your site is listed by a large number of good directories, the better your chances of appearing as a top search result.

To get listed in directories, you have to submit your site to them. Unlike search engines, directories do not go "crawling" the Web to find sites. Somebody has to bring your site to the directories’ attention.

Now comes the second issue. Directory submission can be done automatically through directory-submission software or manually by hand submission. Which should you use?

Actually there is no issue here. Directories have come to hate automated submissions and give far more weight to manually submitted sites.

Submitting Links in Directories

2009-05-22T00:09:00.001+06:00

Directories are a great way of organizing links for the whole internet. It paves the way for a more systematized way of providing information to the users of the web. As a webmaster, you have to be familiar with the different uses of directories and what it can do to your web pages. It’s also essential that you know the basics of how a directory works before you link your pages to them.

Directories basically do the organizing for search engines. Since search engines make use of keywords to find different information from the system, you have to make sure that your keywords are almost always used and that they are relevant to the webpage that you are presenting. The main reason for linking your webpage to a directory is for it to have as many hits as possible.

But keep in mind also that you have to analyze directories before you think of joining your web page in one. Since directories have a way of sorting web pages through anchor texts, descriptions, and age of the link, you must try to come up with significant keywords to make directories work for you. You also have to first check out what your ranking in a directory would be. If your webpage ranks too low, then you have to reconsider before jumping into the bandwagon.

As a webmaster, try to use directories to your advantage. Directories are a great way of promoting your page if you know how to use it.

10 SEO Tips

2009-05-15T16:40:00.003+06:00

Do you want to save time and money working with SEO consultants like us? or Want SEO yourself? Here are some free SEO tips to get your started:

1. Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic from the long tail of search.

2. Write good page titles — A page’s title (the title tag) is one of the most important SEO factors. It should be unique for every page, starting with the best keyword that describes that page.

3. Use customer-speak — Write using the terms that your customers do. These are usually the keywords they are typing into the search engines to find organizations like yours, so doing so will help your rankings more than will using brand names and your own special lingo.

4. Write more — Can’t emphasize this enough.

5. Get links — Encourage / solicit links from other sites to yours. Search engines see these as outside validation of your site’s worthiness.

6. Link often — Cross link between pages in your site. If a page for Product A talks about its relationship to Product B, make the reference to Product B a link to that page.

7. Avoid glitz — Over-reliance on Flash and JavaScript, particularly for navigation and splash pages, can prevent search engines from indexing all of your content.

8. Write more — You might think that having this in here again is cheating our way up to 10, but it really is that important.

9. Break up long content — Instead of writing really long pages, break up content into easily digestible chunks on different pages with simple navigation between them. A simple rule of thumb is to break up a page wherever you have a subheading. This will generate more pages that better target variations on your main keywords.

10. Research keywords — Finding the right targets is half the battle. Look at your competitors and use tools like the Google Keyword Tool to find out what your customers are looking for.

7 Search Engine Strategies That Work

2009-05-14T11:58:00.001+06:00

As the Internet becomes even more pervasive, the importance of search engine optimization continues to grow. You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings. You may think that top ranking sites have to spend lots of money to get there. The truth is that sites who come out on top, follow some basic search engine optimization guidelines. These guidelines are easy to follow and often cost little or nothing to put into practice.

1. Manually register your site with DMOZ, also known as the Open Directory Project. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.

2. Manually submit your site to Google. If you'd like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords. However, this may take some time. For faster inclusion, visit Google and submit your site manually.

3. Purchase a listing with Yahoo! Directory Submit. Yahoo! like Google provides many search products. However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.

4. Make sure you are using keywords with a high KEI. This measure takes into consideration both the popularity and competitiveness of your keywords. By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.

5. Engage in a link building campaign. The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important. A great way to do this is through article submission or affiliate programs.

6. Make your site easily to crawl. Search engine do not like dynamic pages. Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website. Make sure to use HTML coding and avoid dynamically created pages.

7. Be patient. Once you follow these suggestions, allow search engines time to re-index your site. In the Internet age, we're looking for instant results. However, it does take some time for all of your search engine optimization techniques to take hold.

By implementing the suggestions we've discussed in this article, your search engine optimization efforts can generate positive returns. As the world of search engines continue to evolve, it's important to learn about the latest techniques and requirements for improving search engine results. Continue to focus on SEO. If you do, you'll find yourself at the top of the rankings!

Some Basic Internet Marketing Strategy

2009-05-07T12:29:00.005+06:00

Developing a successful internet marketing strategy is an essential part of your online success. Some of Basic internet marketing strategy are listed bellow:

Start with a web promotion plan and an effective web design and development strategy.

Get ranked at the top in major search engines, and practice good Search Optimization Techniques.

Learn to use Email Marketing Effectively.

Dominate your marketing niche with affiliate, reseller, and associate programs.

Request an analysis from an Internet marketing consultant.

Publish articles or get listed in news stories.

Write and publish online press releases.

Facilitate and run contests and giveaways via your web site.

Blog and interact with your visitors.

Successful SEO Campaign

2009-05-02T17:53:00.004+06:00

When you take out an online marketing strategy such as web design search engine optimisation to advertise your business online, you have to choose a search engine optimisation company who can provide you with a successful SEO campaign.

A successful SEO campaign is the key to the success of advertising your website online. You can determine whether you have received a successful SEO campaign due to the search engine rankings and positioning your company website receives as a result of your search engine optimisation campaign. If the search engine optimisation company you choose can show you there success in being able to deliver a successful SEO campaign, you have made an exceptional choice. With so many optimisation companies out there claiming they can deliver you a successful SEO campaign, who do you trust to advertise your business with?

With so many people promising to give you a successful SEO campaign it can be a big decision choosing which one you want to advertise your business online with. The things you have to consider what contribute to a successful SEO campaign include the SEO techniques that will be used to deliver you a successful SEO campaign. You have to be certain that ethical and successful SEO techniques are employed on your optimisation campaign.

A successful SEO campaign is also based on the level of SEO consultancy they offer you. Many companies will give you an optimisation but won"t consult with you on the technicalities involved with marketing online via online advertising. Therefore you are not involved with the whole optimisation process.Weblinx can provide you with a successful SEO campaign to further your internet marketing and help you advertise your business online on the search engine such as Google.

What is Search Engine Optimization?

2009-05-02T17:46:00.005+06:00

Search Engine Optimization: Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.

Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.

Search Engine means an automated search engine. 'Search Engines' include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from 'spiders' or 'bots' -- small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo's directory area and Open Directory are both examples of directories.

Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.

Highest Possible means getting as close to number one as you can. Sometimes you just can't get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you're attempting to optimize. Or maybe they're paying a fortune in advertising. That's life, sometimes...

Key Phrase is the keyword or set of keywords someone types into the little 'search' field in Google or Alta Vista or any other search engine.

A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It's very, very important to keep that in mind when you build and optimize your site.

Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called 'link farms') but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.

All You Need To Know About Google SEO

2009-04-30T11:21:00.001+06:00

Google SEO is Search Engine Optimization which is pacifically used to gain listings on Google, which is the dominant search engine on the internet. Google SEO is used to get potential businesses on the first page of Google, when keywords to do with their business are searched for. Google is the most used search engine in the world and it shows no potential signs of slowing down. It is essential to have Google Search Optimization as part of your planned market strategy. You will receive the highest rankings if you know what Google is looking for when they rank your site. There are approximately over 100 separate factors to Google’s Algorithm that determine how a site will appear when someone types in a keyword. Google SEO is a method that will certainly get you website rankings.

Google SEO gets websites from the sponsored listings (pay per click), on the left hand side, to the natural listings, on the right hand side, which is free for you to be there. About 92% of traffic goes to the natural listing links, this is as people read left to right and will automatically go for the natural listing links. The sponsored links only receive about 8% of traffic, which means their losing business and money as they’re up against companies that can afford to be on the sponsored links side.

On Google no position in the listings is guaranteed. Websites need to keep changing their websites design, content and articles also obviously including other things, to keep on the Google radar. It’s obvious to anyone the higher in the rankings you are the more popular you are and the more money you will make.

The services usually involved when a SEO company is helping a website with Google SEO, are making sure the person who is in charge of website marketing knows they are to create articles and content for they’re site so they are more Google friendly. The website also needs to include the correct placement and usage of headers. The titles are like the headers they need to be used properly, they have to be descriptive to the definite content on the web page. You really should only mention the exact keywords from the title, so you can’t repeat the sentence in the article. Keyword analysis is used, this means that you have the right amount of keywords in your website that will get you noticed by Google as a website not ranked as spam. The correct amount of keywords need to be used, if you have too many you are disregarded if you have an insignificant amount of keywords you are distinguished as spam. One way links are valued by search engines. So SEO companies use backwards links on website. These don’t carry too much weight with them, which Google appreciates more. If a website is willing to link to a site and not require one back, it must be important, as a search engine calculates that. Link building is used, it is extremely important to attain high search engine placement.

It is obvious why you should use Google SEO; Google is the most used search engine on the internet. If you are positioned on Google this has to mean that you are receiving more traffic and receiving more business, it has been proven that Google SEO is the most productive form of advertising for your website than any other form of online advertising available.

The Necessity of Search Engine Optimization

2009-04-30T11:12:00.001+06:00

Every business that has a website depends on at least most of their new business coming from their website. On the internet, the users when searching for a particular thing use the major search engines such as Google, Msn and Yahoo. When a keyword is searched for that is to do with your industry, you really need your websites link to be on at least the first 2 pages of a search engine, and otherwise you will not receive the business you require to stay afloat.

Most websites when placed onto a search engine begin on the right hand side which is the sponsored listings, basically it is pay per click, and you have to pay for every time someone clicks onto your link. This can be a quite costly thing, especially for the smaller businesses that do not have excess funds to waste. Really you need your website to be on the left hand side, which are the natural listings. Being situated on the natural listings side means you do not have to pay to be there, and the higher the position of your website is, such as being on the first page, influences the amount of traffic that is running through your site.

To ensure that your website receives the traffic you desire, you will need a SEO company to implement search engine optimisation for your website. Without search engine optimisation you will find it all most impossible to move from the sponsored listings side to the natural listings. If you do manage to move to the natural listings, your site will not be anywhere on at least the first 3 or 4 pages. People, who use search engines, only look at the first page, possible the second page if they cannot find what they are searching for. They go from the top of the first page to the end of the page, clicking each link on the way down. This is why search engine optimisation is a necessity, without this being implemented you can be certain that you will only receive a minor amount of traffic through your site to none at all.

Search engine optimisation is implemented mainly by SEO consultants, they will use a range of different techniques that search engines will value, ensuring that your website will receive some visibility within a period of time. Some of the techniques a SEO consultant will use are a link building campaign, this is getting websites relevant to your industry linking to you, and in most cases you are required to link back. If you do manage a one way link then search engines will notice this and presume your website is of some importance. Another technique is content management system, the content written for your website must be completely unique and make sense, otherwise your website will not rank.

There are many different search engine optimisation techniques required to be implemented otherwise your website will not receive a ranking. It is a good idea to hire a SEO company to carry it out as Google’s specifications for what is needed for a website to rank is always changing. One day you could be at the top another day you could be at the bottom, it is extremely obvious that search engine optimisation is a necessity.