Website promotion involves telling people about your website, and getting them interested enough to visit it. Social bookmarking is one way to do this.
In this article we explain what social bookmarking is, why it is important and how to use it for promoting your website.
What Is Social Bookmarking?
Social bookmarking is similar to ordinary bookmarking. You mark a page so that you can come back to it quickly. Paper pages might be folded at a corner, or a bookmark card inserted in the book on the relevant page.
If the pages are Web pages, you have to adopt a different practice. Web browsers typically provided a bookmarking tool called ‘Favorites’ or something else. You just added a Web page you liked to your list of favorites. You could then come back to it simply by clicking the relevant link.
Then appeared social bookmarking sites like del.icio.us where you can create a personal account, and then add the Web pages you liked (along with some comments). That is social bookmarking.
Why is Social Bookmarking Important?
Social bookmarking is ‘social’ in that you can share your bookmarks and comments with other people. You tag your bookmark with relevant words, and people searching by those words can come across your bookmark.
This makes it possible for you to bring interesting Web content that you create to the attention of people interested in your topic. Bookmark your page and tag it with relevant keywords.
Social bookmark sites are hugely popular, and if even a fractional percentage land on your bookmark, it could amount to hundreds of people. If your title and comments are intriguing or otherwise interesting, many of these people can click through to your webpage.
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You have to increase the hits in your website. This is extremely important to a web designer, since this increases his chance of advertising his work, and his client’s products to the users of the internet. If you are a web designer, you know that generating a lot of traffic in your website is a means to assure that you rank high in the directory list that you posted your webpage in, and to ensure that you are also generating the income that you deserve.
A way of generating traffic is to submit articles to certain article directories that contain links to direct the user to your website. Before submitting, though, these said the editors of the article directories should first review articles.
The editors are responsible for sorting out articles under the right headings, and under the right categories. They are also in charge of approving your articles, whether the content can be posted under the categories or not. It is important that you submit articles manually, for you to ensure that your articles can be approved and placed under the right category in the article directory.
Submitting articles simply cannot be done by automated article submission services. You have to keep in mind that automated submission services do not have the capacity to present your articles under the right category. Submitting by hand and not by automated submission may be tedious, but in the long run, this just might help you generate the traffic you need.
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Submitting your site to directories in the best strategy to get your site to the top of search engine results. If your site does not appear on the first two or three pages of search results, few people would come across it. And your site would not have any visitors.
Optimizing your Web pages for search engines is the starting point for getting to the top.
However, in competitive fields, thousands of sites are optimizing their pages for the same search terms. There are also many dud sites that “optimize” their pages by stuffing search terms. In this crowd, search engines have to use other criteria to identify which sites are good.
One way they do this is by looking at the links that point to your site. If there are many links that are relevant, and that come from good sources, they assume that your site is a good site, and display it higher up in their search result pages.
Relevant category listings in good directories are valued most by search engines. That is the importance of getting listed in directories. If your site is listed by a large number of good directories, the better your chances of appearing as a top search result.
To get listed in directories, you have to submit your site to them. Unlike search engines, directories do not go "crawling" the Web to find sites. Somebody has to bring your site to the directories’ attention.
Now comes the second issue. Directory submission can be done automatically through directory-submission software or manually by hand submission. Which should you use?
Actually there is no issue here. Directories have come to hate automated submissions and give far more weight to manually submitted sites.
Directories are a great way of organizing links for the whole internet. It paves the way for a more systematized way of providing information to the users of the web. As a webmaster, you have to be familiar with the different uses of directories and what it can do to your web pages. It’s also essential that you know the basics of how a directory works before you link your pages to them.
Directories basically do the organizing for search engines. Since search engines make use of keywords to find different information from the system, you have to make sure that your keywords are almost always used and that they are relevant to the webpage that you are presenting. The main reason for linking your webpage to a directory is for it to have as many hits as possible.
But keep in mind also that you have to analyze directories before you think of joining your web page in one. Since directories have a way of sorting web pages through anchor texts, descriptions, and age of the link, you must try to come up with significant keywords to make directories work for you. You also have to first check out what your ranking in a directory would be. If your webpage ranks too low, then you have to reconsider before jumping into the bandwagon.
As a webmaster, try to use directories to your advantage. Directories are a great way of promoting your page if you know how to use it.
Do you want to save time and money working with SEO consultants like us? or Want SEO yourself? Here are some free SEO tips to get your started:
1. Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic from the long tail of search.
2. Write good page titles — A page’s title (the title tag) is one of the most important SEO factors. It should be unique for every page, starting with the best keyword that describes that page.
3. Use customer-speak — Write using the terms that your customers do. These are usually the keywords they are typing into the search engines to find organizations like yours, so doing so will help your rankings more than will using brand names and your own special lingo.
4. Write more — Can’t emphasize this enough.
5. Get links — Encourage / solicit links from other sites to yours. Search engines see these as outside validation of your site’s worthiness.
6. Link often — Cross link between pages in your site. If a page for Product A talks about its relationship to Product B, make the reference to Product B a link to that page.
7. Avoid glitz — Over-reliance on Flash and JavaScript, particularly for navigation and splash pages, can prevent search engines from indexing all of your content.
8. Write more — You might think that having this in here again is cheating our way up to 10, but it really is that important.
9. Break up long content — Instead of writing really long pages, break up content into easily digestible chunks on different pages with simple navigation between them. A simple rule of thumb is to break up a page wherever you have a subheading. This will generate more pages that better target variations on your main keywords.
10. Research keywords — Finding the right targets is half the battle. Look at your competitors and use tools like the Google Keyword Tool to find out what your customers are looking for.
As the Internet becomes even more pervasive, the importance of search engine optimization continues to grow. You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings. You may think that top ranking sites have to spend lots of money to get there. The truth is that sites who come out on top, follow some basic search engine optimization guidelines. These guidelines are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open Directory Project. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google. If you'd like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords. However, this may take some time. For faster inclusion, visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit. Yahoo! like Google provides many search products. However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI. This measure takes into consideration both the popularity and competitiveness of your keywords. By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link building campaign. The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important. A great way to do this is through article submission or affiliate programs.
6. Make your site easily to crawl. Search engine do not like dynamic pages. Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website. Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient. Once you follow these suggestions, allow search engines time to re-index your site. In the Internet age, we're looking for instant results. However, it does take some time for all of your search engine optimization techniques to take hold.
By implementing the suggestions we've discussed in this article, your search engine optimization efforts can generate positive returns. As the world of search engines continue to evolve, it's important to learn about the latest techniques and requirements for improving search engine results. Continue to focus on SEO. If you do, you'll find yourself at the top of the rankings!