Google SEO is Search Engine Optimization which is pacifically used to gain listings on Google, which is the dominant search engine on the internet. Google SEO is used to get potential businesses on the first page of Google, when keywords to do with their business are searched for. Google is the most used search engine in the world and it shows no potential signs of slowing down. It is essential to have Google Search Optimization as part of your planned market strategy. You will receive the highest rankings if you know what Google is looking for when they rank your site. There are approximately over 100 separate factors to Google’s Algorithm that determine how a site will appear when someone types in a keyword. Google SEO is a method that will certainly get you website rankings.
Google SEO gets websites from the sponsored listings (pay per click), on the left hand side, to the natural listings, on the right hand side, which is free for you to be there. About 92% of traffic goes to the natural listing links, this is as people read left to right and will automatically go for the natural listing links. The sponsored links only receive about 8% of traffic, which means their losing business and money as they’re up against companies that can afford to be on the sponsored links side.
On Google no position in the listings is guaranteed. Websites need to keep changing their websites design, content and articles also obviously including other things, to keep on the Google radar. It’s obvious to anyone the higher in the rankings you are the more popular you are and the more money you will make.
The services usually involved when a SEO company is helping a website with Google SEO, are making sure the person who is in charge of website marketing knows they are to create articles and content for they’re site so they are more Google friendly. The website also needs to include the correct placement and usage of headers. The titles are like the headers they need to be used properly, they have to be descriptive to the definite content on the web page. You really should only mention the exact keywords from the title, so you can’t repeat the sentence in the article. Keyword analysis is used, this means that you have the right amount of keywords in your website that will get you noticed by Google as a website not ranked as spam. The correct amount of keywords need to be used, if you have too many you are disregarded if you have an insignificant amount of keywords you are distinguished as spam. One way links are valued by search engines. So SEO companies use backwards links on website. These don’t carry too much weight with them, which Google appreciates more. If a website is willing to link to a site and not require one back, it must be important, as a search engine calculates that. Link building is used, it is extremely important to attain high search engine placement.
It is obvious why you should use Google SEO; Google is the most used search engine on the internet. If you are positioned on Google this has to mean that you are receiving more traffic and receiving more business, it has been proven that Google SEO is the most productive form of advertising for your website than any other form of online advertising available.
Every business that has a website depends on at least most of their new business coming from their website. On the internet, the users when searching for a particular thing use the major search engines such as Google, Msn and Yahoo. When a keyword is searched for that is to do with your industry, you really need your websites link to be on at least the first 2 pages of a search engine, and otherwise you will not receive the business you require to stay afloat.
Most websites when placed onto a search engine begin on the right hand side which is the sponsored listings, basically it is pay per click, and you have to pay for every time someone clicks onto your link. This can be a quite costly thing, especially for the smaller businesses that do not have excess funds to waste. Really you need your website to be on the left hand side, which are the natural listings. Being situated on the natural listings side means you do not have to pay to be there, and the higher the position of your website is, such as being on the first page, influences the amount of traffic that is running through your site.
To ensure that your website receives the traffic you desire, you will need a SEO company to implement search engine optimisation for your website. Without search engine optimisation you will find it all most impossible to move from the sponsored listings side to the natural listings. If you do manage to move to the natural listings, your site will not be anywhere on at least the first 3 or 4 pages. People, who use search engines, only look at the first page, possible the second page if they cannot find what they are searching for. They go from the top of the first page to the end of the page, clicking each link on the way down. This is why search engine optimisation is a necessity, without this being implemented you can be certain that you will only receive a minor amount of traffic through your site to none at all.
Search engine optimisation is implemented mainly by SEO consultants, they will use a range of different techniques that search engines will value, ensuring that your website will receive some visibility within a period of time. Some of the techniques a SEO consultant will use are a link building campaign, this is getting websites relevant to your industry linking to you, and in most cases you are required to link back. If you do manage a one way link then search engines will notice this and presume your website is of some importance. Another technique is content management system, the content written for your website must be completely unique and make sense, otherwise your website will not rank.
There are many different search engine optimisation techniques required to be implemented otherwise your website will not receive a ranking. It is a good idea to hire a SEO company to carry it out as Google’s specifications for what is needed for a website to rank is always changing. One day you could be at the top another day you could be at the bottom, it is extremely obvious that search engine optimisation is a necessity.
