Do you want to save time and money working with SEO consultants like us? or Want SEO yourself? Here are some free SEO tips to get your started:
1. Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic from the long tail of search.
2. Write good page titles — A page’s title (the title tag) is one of the most important SEO factors. It should be unique for every page, starting with the best keyword that describes that page.
3. Use customer-speak — Write using the terms that your customers do. These are usually the keywords they are typing into the search engines to find organizations like yours, so doing so will help your rankings more than will using brand names and your own special lingo.
4. Write more — Can’t emphasize this enough.
5. Get links — Encourage / solicit links from other sites to yours. Search engines see these as outside validation of your site’s worthiness.
6. Link often — Cross link between pages in your site. If a page for Product A talks about its relationship to Product B, make the reference to Product B a link to that page.
7. Avoid glitz — Over-reliance on Flash and JavaScript, particularly for navigation and splash pages, can prevent search engines from indexing all of your content.
8. Write more — You might think that having this in here again is cheating our way up to 10, but it really is that important.
9. Break up long content — Instead of writing really long pages, break up content into easily digestible chunks on different pages with simple navigation between them. A simple rule of thumb is to break up a page wherever you have a subheading. This will generate more pages that better target variations on your main keywords.
10. Research keywords — Finding the right targets is half the battle. Look at your competitors and use tools like the Google Keyword Tool to find out what your customers are looking for.
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As the Internet becomes even more pervasive, the importance of search engine optimization continues to grow. You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings. You may think that top ranking sites have to spend lots of money to get there. The truth is that sites who come out on top, follow some basic search engine optimization guidelines. These guidelines are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open Directory Project. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google. If you'd like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords. However, this may take some time. For faster inclusion, visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit. Yahoo! like Google provides many search products. However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI. This measure takes into consideration both the popularity and competitiveness of your keywords. By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link building campaign. The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important. A great way to do this is through article submission or affiliate programs.
6. Make your site easily to crawl. Search engine do not like dynamic pages. Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website. Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient. Once you follow these suggestions, allow search engines time to re-index your site. In the Internet age, we're looking for instant results. However, it does take some time for all of your search engine optimization techniques to take hold.
By implementing the suggestions we've discussed in this article, your search engine optimization efforts can generate positive returns. As the world of search engines continue to evolve, it's important to learn about the latest techniques and requirements for improving search engine results. Continue to focus on SEO. If you do, you'll find yourself at the top of the rankings!
When you take out an online marketing strategy such as web design search engine optimisation to advertise your business online, you have to choose a search engine optimisation company who can provide you with a successful SEO campaign.
A successful SEO campaign is the key to the success of advertising your website online. You can determine whether you have received a successful SEO campaign due to the search engine rankings and positioning your company website receives as a result of your search engine optimisation campaign. If the search engine optimisation company you choose can show you there success in being able to deliver a successful SEO campaign, you have made an exceptional choice. With so many optimisation companies out there claiming they can deliver you a successful SEO campaign, who do you trust to advertise your business with?
With so many people promising to give you a successful SEO campaign it can be a big decision choosing which one you want to advertise your business online with. The things you have to consider what contribute to a successful SEO campaign include the SEO techniques that will be used to deliver you a successful SEO campaign. You have to be certain that ethical and successful SEO techniques are employed on your optimisation campaign.
A successful SEO campaign is also based on the level of SEO consultancy they offer you. Many companies will give you an optimisation but won"t consult with you on the technicalities involved with marketing online via online advertising. Therefore you are not involved with the whole optimisation process.Weblinx can provide you with a successful SEO campaign to further your internet marketing and help you advertise your business online on the search engine such as Google.
Search Engine Optimization: Using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL.
Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. More on this later.
Search Engine means an automated search engine. 'Search Engines' include Google, AlltheWeb.com, Yahoo (powered by Google plus their own directory information), AOL Search, Ask Jeeves and MSN Search. A search engine obtains its results from 'spiders' or 'bots' -- small programs that come to your web site read it in much the same way you would: By reading the content on a page, and then moving from page to page via links. A directory, on the other hand, is built at least in part by human beings reading sites and other information and deciding where each site fits into the directory structure. Yahoo's directory area and Open Directory are both examples of directories.
Ranking is the numeric rank reflecting your position in the results list when someone performs a search on a particular set of keywords.
Highest Possible means getting as close to number one as you can. Sometimes you just can't get that number one spot. Maybe someone else has a 400-page web site solely dedicated to the key phrase for which you're attempting to optimize. Or maybe they're paying a fortune in advertising. That's life, sometimes...
Key Phrase is the keyword or set of keywords someone types into the little 'search' field in Google or Alta Vista or any other search engine.
A URL is the address of one page on your site. Most search engines display keyword search results and provide a link directly to the page most relevant to those results, rather than your home page. It's very, very important to keep that in mind when you build and optimize your site.
Legitimate Practices is a pet peeve of mine. A true search engine optimization campaign will not use practices such as page or content cloaking, redirects, or lists of links (so-called 'link farms') but relies on good coding practices, well-written content, steady link popularity work and site features that will be every bit as valuable for site visitors as for search engine ranking. Anything less is a short-term fix that will likely reduce your rankings more often than increase them.
Google SEO is Search Engine Optimization which is pacifically used to gain listings on Google, which is the dominant search engine on the internet. Google SEO is used to get potential businesses on the first page of Google, when keywords to do with their business are searched for. Google is the most used search engine in the world and it shows no potential signs of slowing down. It is essential to have Google Search Optimization as part of your planned market strategy. You will receive the highest rankings if you know what Google is looking for when they rank your site. There are approximately over 100 separate factors to Google’s Algorithm that determine how a site will appear when someone types in a keyword. Google SEO is a method that will certainly get you website rankings.
Google SEO gets websites from the sponsored listings (pay per click), on the left hand side, to the natural listings, on the right hand side, which is free for you to be there. About 92% of traffic goes to the natural listing links, this is as people read left to right and will automatically go for the natural listing links. The sponsored links only receive about 8% of traffic, which means their losing business and money as they’re up against companies that can afford to be on the sponsored links side.
On Google no position in the listings is guaranteed. Websites need to keep changing their websites design, content and articles also obviously including other things, to keep on the Google radar. It’s obvious to anyone the higher in the rankings you are the more popular you are and the more money you will make.
The services usually involved when a SEO company is helping a website with Google SEO, are making sure the person who is in charge of website marketing knows they are to create articles and content for they’re site so they are more Google friendly. The website also needs to include the correct placement and usage of headers. The titles are like the headers they need to be used properly, they have to be descriptive to the definite content on the web page. You really should only mention the exact keywords from the title, so you can’t repeat the sentence in the article. Keyword analysis is used, this means that you have the right amount of keywords in your website that will get you noticed by Google as a website not ranked as spam. The correct amount of keywords need to be used, if you have too many you are disregarded if you have an insignificant amount of keywords you are distinguished as spam. One way links are valued by search engines. So SEO companies use backwards links on website. These don’t carry too much weight with them, which Google appreciates more. If a website is willing to link to a site and not require one back, it must be important, as a search engine calculates that. Link building is used, it is extremely important to attain high search engine placement.
It is obvious why you should use Google SEO; Google is the most used search engine on the internet. If you are positioned on Google this has to mean that you are receiving more traffic and receiving more business, it has been proven that Google SEO is the most productive form of advertising for your website than any other form of online advertising available.