Every business that has a website depends on at least most of their new business coming from their website. On the internet, the users when searching for a particular thing use the major search engines such as Google, Msn and Yahoo. When a keyword is searched for that is to do with your industry, you really need your websites link to be on at least the first 2 pages of a search engine, and otherwise you will not receive the business you require to stay afloat.
Most websites when placed onto a search engine begin on the right hand side which is the sponsored listings, basically it is pay per click, and you have to pay for every time someone clicks onto your link. This can be a quite costly thing, especially for the smaller businesses that do not have excess funds to waste. Really you need your website to be on the left hand side, which are the natural listings. Being situated on the natural listings side means you do not have to pay to be there, and the higher the position of your website is, such as being on the first page, influences the amount of traffic that is running through your site.
To ensure that your website receives the traffic you desire, you will need a SEO company to implement search engine optimisation for your website. Without search engine optimisation you will find it all most impossible to move from the sponsored listings side to the natural listings. If you do manage to move to the natural listings, your site will not be anywhere on at least the first 3 or 4 pages. People, who use search engines, only look at the first page, possible the second page if they cannot find what they are searching for. They go from the top of the first page to the end of the page, clicking each link on the way down. This is why search engine optimisation is a necessity, without this being implemented you can be certain that you will only receive a minor amount of traffic through your site to none at all.
Search engine optimisation is implemented mainly by SEO consultants, they will use a range of different techniques that search engines will value, ensuring that your website will receive some visibility within a period of time. Some of the techniques a SEO consultant will use are a link building campaign, this is getting websites relevant to your industry linking to you, and in most cases you are required to link back. If you do manage a one way link then search engines will notice this and presume your website is of some importance. Another technique is content management system, the content written for your website must be completely unique and make sense, otherwise your website will not rank.
There are many different search engine optimisation techniques required to be implemented otherwise your website will not receive a ranking. It is a good idea to hire a SEO company to carry it out as Google’s specifications for what is needed for a website to rank is always changing. One day you could be at the top another day you could be at the bottom, it is extremely obvious that search engine optimisation is a necessity.
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Posted by
Abdullah Mamun
Thursday, April 30, 2009
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